Vertical Differentiation and a Comparison of Online Advertising Models
نویسندگان
چکیده
منابع مشابه
Vertical Differentiation and a Comparison of Online Advertising Models
Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free...
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ژورنال
عنوان ژورنال: Journal of Management Information Systems
سال: 2012
ISSN: 0742-1222,1557-928X
DOI: 10.2753/mis0742-1222290106